Building a platform for classical musicians and timeless art
We are creating the Twitch of classical music and facilitate content for 35k online eyeballs and counting. We connect rising talent and established icons with new and existing audiences through Over-The-Top (OTT) media services. We are a not-for-profit, working 24/7 on better listeners' experience, audience involvement, and connecting to the here-and-now. We are on our way to double the number of online eyeballs in 2024. We are musicians, go-getters, and promoters generating social media hypergrowth. We are the engine behind streaming and video on demand of solo, chamber, opera, and orchestra performances.
Meet our team
SoHo is a group of talented young team players working in the digital world. We value inclusion, equity, and diversity. We are Yellowjackets from the University of Rochester. We are a student-led disruptor in classical music founded by classical violinist Sanne Zwikker, our artistic director. You can find us at prestigious conservatories and universities where we are frontiers in streaming and video on demand.
The Networkers
Our networkers collaborate with orchestras, soloists, chamber musicians, and conservatories. Catch them at Eastman School of Music, Rochester Philharmonic, or boarding a plane to the next gig. They promote classical music and use our exquisite sound quality and video content to involve new and existing music lovers.
The Builders
Our designers and tech nerds work on over-the-top media services making SoHo a disruptor in the digital classical music world. They know how to include metadata designed for classical music. They push the boundaries of what is possible with sound and cinematography. They capture the emotions and artistry of the performing artist.
The Legal Eagles
Copyright law can be difficult and varies per jurisdiction. Our legal team assists with navigating the legalities of streaming classical music and delivering video on demand globally. They advise in the most complex legal copyright matters.
Featured artists
Violin concertos, chamber performances, orchestral symphonies, or legendary opera productions, we've got you covered. Connect with your favorite upcoming classical artist and see the works of Beethoven, Mozart, Bach, Bruch, Brahms, Dvorak, Tchaikovsky, Glazunov, Sibelius, and more. Through partnership with our livestream services, you can watch the performers of today and yesterday live in concerts and in concert replays, whenever and wherever.
Become a disruptor
Join us to create social media hypergrowth and work with us on the latest trends in live concert streaming and video on demand. We are growing and are looking for innovative builders, successful networkers, and legal whizzkids. Connect with our artistic director at szwikker@u.rochester.edu